Monumental Mason's Trade Card

Monumental Masons and Funeral Directors often produced trade cards to advertise their services. This card for J F Keely and Sons, a monumental sculptor in Southport records that they employ a competent staff of carvers, masons, letter cutters and polishers. For such a formal occasion, I am suprised at the colourful portrait of a young woman accompanying the words. She looks quite unlike a widow and is smiling . . . What particularly interests me is the small note to her left which states 'Made in the United States of America' - the card and or portrait?